Smiley Summer Event

To celebrate the start of summer, Maasmechelen Village invited us to create an experience infused with the unmistakable optimism of Smiley®.

The day began with a cheerful high tea, where guests could enjoy sweet and savory treats while personalizing bracelets in a playful activation.The atmosphere was light, fresh, and designed to spark joy.

As the sun set, the mood shifted into an Italian-inspired dinner.A long table dressed with lemons, sunflowers, and blue-and-white ceramics created the perfect Mediterranean scene. Guests dined under golden light, with plates marked by the iconic Smiley®, a detail that tied the narrative together.

The evening concluded with music, laughter, and dancing, as aselect group of influencers gathered to celebrate summer in true style. Every element, from branding to scenography, was crafted to radiate positivity: a living embodiment of the Smiley® spirit.

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